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July 2006 - Selling any item is a difficult task…selling items without knowing what you are talking about is nearly impossible.

In this PaperRap feature, we would like to review with you a brief list of paper terms and associated definitions that will help you “talk-the-talk.” Hopefully, after reviewing these items you’ll feel more confident in your ability to use paper-terminology in your sales calls and paper conversations.
 
 
Basis Weight

Weight (in pounds) of a ream of paper (500 sheets) in the basic (uncut) size for that grade. Most office paper is commonly associated with “bond” or “writing” grade paper, which has a basic size of 17 inches by 22 inches.

 
Brightness

A measure of the amount of light reflecting off of the paper, usually associated with white paper. Paper that is 92 bright is considered “standard.” Paper in the 94+ range is called “high bright.” Images printed on higher brightness sheets have better clarity and contrast. It’s important to remember that brightness is not a measure of color so brightness does not equal “whiteness.”

 
Caliper

Thickness of paper, usually measured in thousandths of
an inch.

 
Carbon Paper

Thin paper with a waxy coating used to make carbon copies, usually on a typewriter.

 
Carbonless
Copy Paper


Paper that makes multiple copies without using intervening layers of carbon paper.  Carbonless paper is coated with micro-capsules that break under pressure, which is how the images are created on multiple sheets or multi-part forms

 
Carton

A large package of paper typically containing 5, 8 or 10 reams
of paper

 
Caliper

Thickness of paper, usually measured in thousandths of
an inch.

 
Chemical Pulp

Pulp in which wood fibers have been separated by chemical rather than mechanical means

 
Chlorine Free

Refers to Elemental Chlorine Free (ECF), Processed Chlorine Free (PCF) or Totally Chlorine Free (TCF) paper bleaching methods

 
Coated Paper

Paper that has a uniform coating of material that creates a more even and closed surface.  Coated papers are ideal for printing graphics or art

 
Elemental Chlorine Free (ECF) Bleaching

Substitutes chlorine dioxide as a bleaching agent instead of elemental chlorine, which greatly reduces many unwanted
by-products. In 1998 the Environmental Protection Agency designated this bleaching technology as the “best available.

 
Free Sheet

Paper made with less than 10% mechanical wood pulp.  Most business papers are uncoated free sheet

 
Inkjet Papers

Paper specifically designed for a “wet” ink printing process; ideally suited for inkjet printers

 
Laser Papers

Paper with a very smooth finish designed for a “dry” toner printing process.  These papers are specially created for laser printers and copiers

 
Opacity

The measure of a paper sheet’s ability to prevent show-through of text or images. Papers with more fibers or fillers have a greater opacity, as do heavier weight papers.

 
Processed Chlorine Free (PCF) Bleaching

Bleaching method reserved for recycled content (minimum
30%) paper.

 
Ream

A package of paper, typically either 250 or 500 sheets.

 
Recovered Paper

Paper recovered for recycling into new paper products.

 
Recycled Paper

Paper containing recovered paper.  The U.S. Federal Government’s standard for “recycled” paper specifies at least 30 % post consumer waste content.

 
Totally Chlorine Free (TCF) Bleaching

Bleaching method reserved for virgin wood fiber papers. These papers do not use pulp produced with chlorine or a chlorine compound as a bleaching agent.

 
Uncoated Free Sheet

Paper made with less than 10% mechanical wood pulp and
no surface coatings. Most business papers are uncoated
free sheet.

 
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